Type to search

Adidas Originals heads to the stars


Adidas Originals heads to the stars


Sportswear giant Adidas has found a novel way of marketing its Star Wars-themed line of products, by allowing users to blast its logo on their friend’s Google Earth location… from the Death Star.

The Originals Star Wars collection is being pushed through a comprehensive digital marketing execution, with a number of online videos featuring its sports stars and various other celebrities.

Leave a Comment