Australian social media statistics for September 2012
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Social Media News has released its latest set of statistics charting the ups and downs of the top players in the social media landscape. Where are users spending their time?
As editor David Cowling points out, the biggest players – Facebook, YouTube and Twitter – are gaining users at a minimal rate, with active users remaining steady. He also suggests the fall of Digg.com coincides with the site’s redesign, which could be why many users have stopped using the site.
The effect of Myspace’s major redesign and relaunch are yet to be felt, but it will be interesting to see what change, if any, occurs once the new Brisbane-designed site gathers steam after opening for registrations less than a week ago.
Sites ranked by monthly active users in Australia:
1. Facebook – 11,500,000 Australian accounts according to Facebook (steady)(13 million according to Google Adplanner)
2. YouTube – 11,000,000 unique Austs (steady)
3. Blogspot – 3,800,000 (down 200,000)
4. LinkedIn – 2,200,000 (steady)
5. Twitter – 2,114,000 (steady)
6. WordPress.com – 1,700,000 (up 100,000)
7. Instagram – 1,500,000 (up 200,000)
8. Tumblr – 1,100,000 (down 100,000)
9. TripAdvisor – 960,000 (steady)
10. Flickr – 800,000 (down 20,000)
11. Pinterest – 640,000 (up 20,000)
12. MySpace – 390,000 (steady)
13. Google Plus – approximately 377,500 (down ~300,000)
14. Yelp – 200,000 (up 8000)
15. Reddit – 150,000 (steady)
16. StumbleUpon – 100,000 (down 10,000)
17. Digg – 65,000 (down 12,000)
18. Foursquare – 58,000 (down 5000)
19. Delicious – 30,000 (steady)
Ranked by time per visit:
1. Facebook – 25 minutes 43 seconds
2. YouTube – 17 minutes 35 seconds
3. Reddit – 12 minutes 30 seconds
4. Tumblr – 16 minutes 30 seconds
5. Pinterest – 13 minutes
6. MySpace – 12 minutes 30 seconds
7. Twitter – 11 minutes 20 seconds
8. LinkedIn – 8 minutes 50 seconds
9. TripAdvisor – 8 minutes 50 seconds
10. StumbleUpon – 8 minutes 40 seconds
11. Flickr – 8 minutes
12. Delicious – 7 minutes 20 seconds
13. Blogspot – 6 minutes 40 seconds
14. WordPress.com – 5 minutes 30 seconds
15. Digg – 5 minutes 30 seconds
16. Foursquare – 4 minutes
17. Yelp – 3 minutes 40 seconds
18. Instagram – 3 minutes
19. Google Plus – no data
Sources: Google DoubleClick Ad Planner tool, Google Trends, Google Insights, Comcast, Quantcast, Facebook Self-Serve advertising tool, Checkfacebook.com and official Facebook representatives. Figures correct as of 30 September 2012.
