Australian Made Australian Grown (AMAG) has launched a new website with individual sections for consumers and businesses.

The website promotes the benefits of buying AMAG certified products, features AMAG products and gives consumers the opportunity to receive promotions.

The website allows users to interact with brands through a new Australian Made Club, which shoppers can join free of charge to participate in competitions and keep up-to-date on all things Aussie made. The club and other new features such as banner advertising exclusively available to businesses licensed to use the logo, are exciting opportunities for businesses to target consumers specifically looking to buy locally made and grown items, said Vibeke Stisen, AMAG marketing and communications manager.

The site was designed by Digital Folk and developed by NOW/media.