LOADING

Type to search

Bing struggles to hold market share in Oz

News

Bing struggles to hold market share in Oz

Share

Bing’s market share in Australia has continued to decline, dropping 3.24% between February and March.

According to Experian Hitwise, the search engine is chosen for just 3.92% of Australian searches. This puts the brand in third place, trailing Yahoo and Google. A total of 7.08% of Australians searches use Yahoo, with 4.39% being for the global site and 2.69% for the domestic Australian Yahoo.

Google takes much more than the lion’s share with 87.35%. A recent automatic redirection of domestic traffic to Google.com.au means that the localised engine accounts for 82.93% of Australian traffic and the global for 4.42%.

The Experian Hitwise report identifies an emerging trend in search term length growing. Users appear to be becoming more specific with one and two word searches declining (1.1% and 1.5% respectively) , three word searches stagnating and four to eight and above searches growing. The growth in each category is larger than the last, 1.0% in four word searches and 8.3% in eight and above word searches by example.

Leave a Comment