BMW spreads new car smell
For those who have always had a craving for new car smell, German car-maker BMW has a direct marketing campaign for you.
The Canadian arm of the company has launched a handout card that emits the smell of its new cars, similar to perfume cards.
With the slogan, “Joy is an exciting new fragrance from BMW”, the card features a close-up of a woman.
The leather scent on the card was a product of Scentisphere put together for the car-makers’ agency, Cundari.
According to Canadian Marketing magazine, the card made its appearance at the Montreal International Autoshow advertising BMW’s Financial Services section.