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BMW spreads new car smell


BMW spreads new car smell


For those who have always had a craving for new car smell, German car-maker BMW has a direct marketing campaign for you.

The Canadian arm of the company has launched a handout card that emits the smell of its new cars, similar to perfume cards.

With the slogan, “Joy is an exciting new fragrance from BMW”, the card features a close-up of a woman.

The leather scent on the card was a product of Scentisphere put together for the car-makers’ agency, Cundari.

According to Canadian Marketing magazine, the card made its appearance at the Montreal International Autoshow advertising BMW’s Financial Services section.

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