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First look: The Identity Issue of Marketing mag


First look: The Identity Issue of Marketing mag


Marketing is pleased to announce the launch of its October-November issue, The Identity Issue. It’s 100 pages of fascinating, insightful stories from brands, marketers, thought-leaders and our dedicated editorial team. The issue is now on its way to subscribers and newsstands. Subscriptions and single-issue copies can be purchased online.


In The Identity Issue we:

… Explore marketing governance – what it is, why you need it and why it’s integral to the marketing profession.

… Discover how the unchecked international growth of the Luke Mangan empire was formalised into a unified global brand.

… Witness how Sydney Opera House and Interbrand Australia collaborated on the creation of an internationally acclaimed sculptural type for the historic venue’s brand.

… Consider brand image evolution and revolution, with the recent update of the UK’s Tate Modern, and the Alcohol and Drug Foundation as feature examples.

… Go behind the scenes of three case studies: how Re drove the Uniting Church rebrand, Traffic’s role in Hodges Real Estate’s new look, and how Frost Collective helped revamp North Sydney Council’s identity.

… Hear from our content partners: Meltwater on how to monitor brand in the online world, Pegasystem’s four uncomfortable truths about digital brand identity, Forrester and how ethical privacy practice will be the next source of differentiation, UnLtd on harnessing identity to create social impact and SSI plays a little word association game with the identities of five Australian TV chefs.

… Brush up on our segmentation skills with Experian’s Karena West.

… Learn from our Columnists: Steve Sammartino on the cognitive dissonance putting brands at risks, Jac Phillips on the ins and outs of Bank of Melbourne’s personality, Sergio Brodsky on the act relation between self-identification, brand behaviour and boycotting, and Mark Ritson’s solution for the attribution question that you may not like.

Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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