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Loosen your belts: Arnotts launches campaign for its new indulgent premium range


Loosen your belts: Arnotts launches campaign for its new indulgent premium range


Arnotts, purveyor of some of Australia’s best biccies, has released a new ad campaign announcing a new line of “premium, indulgent” snacks.

The campaign, designed by Publicis Groupe’s The Neighbourhood, attempts to appeal to your senses. It features close-up photos of the luxurious sweet and savoury snacks. 

The new range includes salted caramel chocolate biscuits, honey soy chicken crisps, parmesan and basil flatbread dippers and more. Here’s hoping Arnott’s elevates my personal favourite, the sultana (or for the sophisticates amongst you, raisin) Morning Slice biscuits, to the new luxury range. 

The Neighbourhood wants to truly demonstrate the flavour and quality of the new range. In that pursuit, Susan Stitt is credited as the cinematographer and photographer. 

“Working with Susan Stitt behind the camera was a pleasure,” said Michael Barnfield, The Neighbourhood’s creative director. 

“Her dual passion for fine food and art photography made her the perfect choice to bring the flavour story of these delectable Arnott’s products to life. And yes, they taste just as good as they look on screen”.

Stitt’s seductive imagery can be seen in the entire multichannel advertising push. The campaign will encompass television, cinema and online video ads, as well as OOH, social media, and POS materials. 

You can find Arnott’s new premium range at all major outlets from now until late June 2022. Please, buy them out. The temptation is too much for me.

Collin Vogt

Collin Vogt was a writer and intern at Marketing Magazine.

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