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SBS signs up partners for 3D World Cup broadcast


SBS signs up partners for 3D World Cup broadcast


SBS has announced it will form a three-way partnership with Sony and Harvey Norman to bring Australian soccer fans the 2010 FIFA World Cup in South Africa in 3D.

The partnership will mean up to 15 matches throughout the World Cup tournament will be available on a dedicated 3D channel in addition to SBS’s coverage – including Australia’s opening match against Germany.

FIFA will provide a 3D broadcast feed of matches throughout the tournament, which will then be broadcast live by SBS and repeated on a loop until the next 3D match is made available.

“The Australian Communications and Media Authority has been working with us on a spectrum solution and we will be using our digital transmission network for the broadcast,” said SBS’s chief operating officer Richard Finlayson.

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