It’s unrehearsed and unscripted and it’s coming to a computer screen near you. It’s the B2B Lab, a brand new panel event, to be webcast live right here at Marketingmag.com.au on today at 11am AEST.

Join our panel of industry-leading guests from diverse industries, and host Kimon Lycos, for a live webcast where they’ll discuss, debate and decide on the big issues relating to B2B marketing. Special guests for the premiere B2B Lab are:

• Valerie Walshe, manager, software group marketing, Australia/New Zealand, IBM,
• Brendan Park, telecoms division marketing manager, Leighton Contractors,
• Sonia Adams, president, APSMA, and
• Marion Steel, marketing consultant and lecturer, RMIT.

And we want your input, too! Get involved in the discussion by commenting and questioning the experts via Twitter. Follow the action using the hashtag #b2blablive and stay up to date with Lab new by following @b2blablive.

Submit your questions now or during the webcast (or both).

To get the discussion started, the panel will be examining the changing relationships between CMOs and CIOs as marketers invest more in IT and technology increasingly drives B2B interactions. They’ll also ask why B2B trails B2C in articulating compelling brand values, analyse some great (and some not-so-great) examples of B2B communications, and give their thoughts on how to handle crisis management and significant issues.

The B2B Lab is made possible thanks to event partner IBM, sponsor Australia Post, webcast partner Viocorp, and with the support of the B2B Marketer LinkedIn group.

Register to be part of The B2B Lab today »