You would be hard pressed to find a group of consumers marketers are struggling harder to figure out than Generation Y. Big brands – from FMCG to technology to financial services to travel and leisure ...
Karl Treacher analyses five brands that create experiences so relevant and meaningful they tear open a whole new category. When I was a boy, every Saturday morning at 8am I would stand in a ...
The Australian Association of National Advertisers (AANA) kick started Global Marketer Week by announcing the winners of the inaugural Great Australian Marketing Awards (The GRAMAs). “We are delighted to showcase our home-grown talent, the great ...
This article is a cross-posting from Marketing‘s sister site Macworld Australia. As promised last October, Apple announced this morning that its music streaming service is finally available in Australia, making it the first country outside of the ...
The ever-expanding digital landscape is continuing to alter consumers’ behaviours and disrupt a broad range of industries. Some, such as retail and consumer products, are being particularly affected. Today’s customers are expecting a lot from ...
In this open plea to those in pursuit of the next Big New Idea, Sven Baker has news for you: give it up. Instead, he argues, businesses (even those undergoing transformation) should focus on everyday ...
You’ve heard the expression. Everyone has heard the expression. It’s the mantra that you think big, successful companies live by. We have to change our business, or the way we do business, to stay ahead ...
There are not many companies that have created or experienced the sheer volume of creative and innovative marketing campaigns as The Coca-Cola Company, but it has been its creative resurgence in recent times that has ...
Interactive fashion, or ‘wearables’ as they’ve been coined this year, are all the rage this week at South-by, but with Australian fashion week just around the corner, can we really expect any of these connected ...
Subscription television (STV) continues to withstand the erosion of advertising dollars better than its free-to-air counterpart, according to figures released by the Australian Subscription Television and Radio Association (ASTRA). Ad revenues for the pay TV ...
Samsung has come up with a new promotion for its Galaxy S3 smartphone that targets Apple’s Maps following errors in the service that came to light in Australia this week. Australian police recently warned drivers ...
Landing pages are a highly-critical tool in the digital marketer’s arsenal. Trying to find a uniform email format or having enough detail in the body of an SMS is challenging. Landing pages are the most ...
Mobile is a space where big numbers are regularly forecast and occasionally, big numbers are reported too. By definition, it’s a medium where handsets, models, volumes, usage and revenue numbers are all very substantial to ...
Viewership of ABC’s catch up TV service, iview, via mobile devices has overtaking viewing via PCs and laptops, driven it appears by the use of portable devices as a child minding tool. Last week, iview ...
