This Sunday will see Qantas launch its first major brand campaign following a year of record-breaking financial woes. The new Qantas brand campaign, called ‘Feels Like Home’, is TV-led and tells the stories of five ...
Grant Welsh, a 52 year old person from Victoria, is the 10-millionth person to become a member of the Qantas Frequent Flyer loyalty program. The airline is celebrating by giving away prizes of a million points ...
Qantas has launched a new social media campaign that it hopes will encourage Qantas passengers to get creative while they travel. Regular readers will be aware of Qantas’ past misfortunes on the social web, but ...
Qantas announces tender to modernise approach to in-flight advertising Qantas is shaking up its approach to how advertising is integrated into its in-flight entertainment, announcing an invitation-only tender to the free-to-air and pay TV networks, ...
The combined value of Australia’s top 100 brands now stands at AU$117 billion, according to the Brand Finance Australia 100, released today, but some of Australia’s most iconic brands are showing signs of faltering. Qantas remains Australia’s ...
Qantas has launched a loyalty program for Australian SMEs that will allow businesses to earn points via transactions which can then be converted into Qantas Points. The program, called Aquire, will offer SMEs a range ...
In this cross posting from The Conversation, Margaret McKenzie of Deakin University and Paul Gollan, Richard Holden, and Sinclair Davidson of RMIT University give their reaction to the release of Qantas’ financial results today. Qantas will cut 5000 jobs, freeze ...
Arnott’s Tim Tam has partnered with Qantas, as part of its 50th birthday celebrations, to reunite family and friends from the small outback town of Winton in Central Western Queensland. Loved ones from across Australia, ...
Qantas and oOh! Media have donated $AU5000 directly to the Australian Paralympic Team for every time an oOh! Fly airport advertising package is booked in the Qantas Terminals prior to 14 February and displayed before June ...
Visit California has unveiled its latest Australian consumer marketing campaign with two new TV spots starring William Shatner and Modern Family‘s Rico Rodriguez, with Qantas returning as a campaign partner. To air from 27 January through ...
By Prudence Black, ARC DECRA fellow in gender and cultural studies at the University of Sydney and author of The Flight Attendant’s Shoe, a history of the Qantas uniforms and the uniforms of other airlines. It’s ...
Sydney Swans AFL player and dual Brownlow Medallist Adam Goodes will join Miranda Kerr, John Travolta and Mark Webber as a Qantas ambassador. The new partnership will also see Goodes involved in the ‘Recognise Campaign’ ...
Qantas and MasterCard have launched their “next generation” Frequent Flyer card with the airline hoping to hit 10 million members in this financial year. The new card allows members to store foreign currency and access ...
The Qantas kangaroo is set to make its film debut after the announcement that Disney and Qantas have engaged in a marketing tie up in a new animated comedy called, Planes. The film will take ...
