Beauty brand Lush has called it quits across social media, in order to “take action to provide a safer environment”. Operating in 48 countries worldwide, Lush has taken itself off Facebook, Instagram, TikTok and Snapchat. ...
Social media is a fickle medium. Constantly changing algorithms and UX, as well as new platforms, mean that being a social media marketer can be challenging, as the landscape constantly shifts. What can we expect ...
In October 2021, Facebook and its two other social platforms WhatsApp and Instagram experienced an outage. The social media lockout may have only lasted six hours, but the damage has a much longer lifespan. A ...
On 5 October, the world experienced a six hour long outage across Facebook, Instagram and WhatsApp. Businesses and marketers were stumped. Now, eCommerce retailers are recovering from the loss of sales, writes Sarah No. Users ...
With states in lockdowns (again) and Australia lagging behind other countries when it comes to vaccine rollout, Taryn Williams considers how to increase vaccine uptake with strategic use of social media and community influencers. It’s ...
Brands can spend years carefully crafting a reputation, only to have one poorly managed crisis see them enter the cancel culture discourse. Clarissa Harris outlines eight ways brands can avoid a trial by social media. ...
Finding metrics to convince the C-suite about the tangible value of marketing activities can be an arduous task. Anil Malhotra unpacks why purchase behavior targeting is one of the most compelling and effective tools for ...
LADbible ANZ has today launched its first social content agency, LADbible Social. Amazon Prime Australia, V Energy Australia and New Zealand are its base clients. LADbible ANZ is a digital publisher within the LADbible Group ...
Yubo, an online platform for young people, launched its first global campaign ‘Friends, not Followers’. As the name suggests, the campaign promotes authentic interactions on social media rather than just followers. Yubo has more than ...
Yubo, an online platform for young people, launched its first global campaign ‘Friends, not Followers’. As the name suggests, the campaign promotes authentic interactions on social media rather than just followers. Yubo has more than ...
The top social media platforms are well on their way to prove they are the right place for brands. These platforms can unlock dynamic and creative ways to launch campaigns or create memorable moments with ...
With Easter fast approaching, Rebecca Wikman considers how marketers can strategically leverage social media to maximise seasonal spending. This Easter is set to be special, especially for those that are lucky enough to reunite with ...
Tech companies have been keeping busy this past year. Enter – Paragone AI, a multi-channel social marketing system now being deployed by Disney and Havas. Perion is a global tech company that offers solutions across ...
