Woolworths has announced that Jess Gill will take up the role of general manager of marketing for its supermarkets. Reporting to managing director Tjeerd Jegen, Gill takes on the role vacated earlier this year by ...
Woolworths has unveiled a new beauty retail format to be situated at Woolworths Town Hall supermarket in Sydney’s CBD. Claiming to be a first for Australian supermarkets, Woolworths Beauty will feature beauty bars with dedicated ...
Woolworths has launched its Easter lead-up outdoor ads with a unique twist: they emit the odour of hot cross buns. With a series of hot cross bun-scented displays on show as part of Woolworths’ ‘Happy ...
Woolworths Limited has created a marketing directorship for the company, in what seems a clear indication of a coming group-level, aggressive marketing stance for the publicly-listed company, with Tesco Lotus CMO Kurt Kamp joining the ...
Dettol is Australiaʼs most trusted brand and Bunnings was named Australia’s most trusted icon in a study that found health and chocolate brands generate the greatest trust. Brands that are perceived as good for our ...
Woolworths has refreshed its positioning as the fresh food people, launching a new multi-million dollar brand campaign. The campaign seeks to bring to life the people behind the fresh food positioning, featuring nine staff members ...
More than half of Australia’s top 30 brands registered declines in their value over the past year, with Harvey Norman and David Jones among the worst hit, a study has found. There were clear winners ...
Woolworths has topped a list of most valuable retail brands in Asia Pacific released by Interbrand yesterday, while competitor Coles was nowhere to be seen. The ‘Best Retail Brands Report’, which combines a variety of ...
To promote an update to its popular smartphone app, Woolworths has opened virtual supermarkets in two of Australia’s busiest train stations. Sydney Town Hall station and Flinders Street station in Melbourne will be home to ...
Today Google released its first ever brand zeitgeist, reporting the top brand-related searches over the last year. iPad ad came up trumps as the fastest rising advertising campaign search term, proving it was again the ...
Australian supermarket giant Woolworths has denied that its new logo is similar to Apple’s, claiming it’s more like “a stylised ‘W’ or a piece of fresh produce”. However, the California-based technology company believes that it ...
Woolworths has today unveiled its new look as part of an Australia-wide rebrand, which is being rolled out across its 780 supermarket stores. In Mays issue of Marketing, Scotland wrote a long feature all about ...
