In order to create accessible digital experiences, brands need to truly consider the diverse needs of users and be committed to the process of inclusivity, writes Kelly Slessor. Inclusive digital experiences mean many things to ...
Many of us are now attending virtual events and meetings every week, if not daily. But as virtual event fatigue emerges, Sara Drury examines how can we work with the human brain – instead of ...
Online affiliate marketing is one of the most valuable growth areas for advertisers, but a recent report from CHEQ states that affiliate marketing fraud will cost advertisers an astonishing $1.4 billion worldwide in 2020. We ...
Teresa Sperti compels marketers and brands to embrace a digital marketing approach and accelerate their online efforts, in order not to be left behind. While many brands are leveraging digital marketing, there is still a ...
Many subscription services have not been impacted by COVID-19 according to data gathered by subscription software platform Zuora. The data has revealed that 53.3 percent of companies have not seen a significant impact to their ...
Suncorp is pledging AUD$1 million to The Smith Family to support online learning for disadvantaged children in Australia. Launched this week, the supporting campaign was developed with Ogilvy Australia.
As Gen Z begins to establish themselves in the workforce, it is critical that marketers understand how to appeal to a generation that has never lived in a non-digital world. We spoke to Harry Sanders, ...
A new report on technology’s impact on the workplace predicts 2.7 million could be at risk of automation in the next 15 years if Australia doesn’t invest in skill development.
Real estate websites are enjoying a dramatic spike in online activity following Tuesday's announcement that the Reserve Bank of Australia is cutting interest rates to a historic low of 0.5 percent in an attempt to ...
Online giants and regulators alike have taken up the fight against fake news and deep fakes. Simon Marchand says the answer has been on the tips of our tongues all along. Since 2016 when the ...
A new study uncovers the attributes that make brands more ‘human’ in the eyes of the consumer. This article is sponsored by Braze to let readers know about its ‘Humanity in Action: What Customer Engagement ...
Baby Boomers are a vast, growing and lucrative demographic but marketers and brands should be careful to make sure they’re sending the right message, write Bernardo Figueiredo and Torgeir Aleti. Older people are often portrayed ...
Samsung subsidiary Neon wants to fill screens of the future with artificial people – not robots that look like people, but robots that think they are. The annual Las Vegas conference always delivers a bit ...
Commbank, ANZ, NAB and Westpac each spent $1-10 million on Google Ads since the closure of the Australian banking industry’s largest ever government incursion, a study from SEMrush estimates. Measuring web traffic, organic search, advertising ...
