Despite a year full of controversy, Australians are still using Facebook more than any other social media platform, according to a new digital report from Hootsuite and We Are Social. The eighth annual ‘Digital 2019’ ...
Facebook has released its reply to claims made in an article from The Guardian that the platform encourages its fact checking partners to prioritise content surrounding advertisers. “It appeared that Facebook was pushing reporters to prioritise ...
Nothing lasts forever. Especially in advertising. Brian Bowman says creative fatigue happens when an ad’s performance declines because people have seen it too many times – it affects every ad eventually. On Facebook, it happens ...
Though Facebook Groups do offer brands an easy route to community building, Erin Tierney makes the case for restriction-free, self-branded and self-owned communities. Looking to create a community? While Facebook Groups are a great way to ...
Facebook Australia’s head of technology Jason Juma-Ross says the future of VR-enabled social networking may be unlike anything we’ve yet imagined. This article originally appeared in The Dream Issue and is sponsored by Facebook to let readers know ...
Facebook has launched Portal and Portal+, two new video communication devices for the home, but early social media response appears negative. “When you can’t be there, Portal and Portal+ let you feel there” says a ...
Facebook could potentially face a US$1.63 (AU$2.25) billion fine from the EU watchdog following a hack affecting almost 50 million users. Last week Facebook revealed that on 25 September its engineering team discovered a security ...
At which point will we decide the video streaming market has hit saturation? According to Marc C-Scott, it may arrive sooner than we were expecting. Facebook’s global launch of its Watch video service fragments an already ...
Facebook has made Stories ads available to advertisers worldwide. In other news for the company, Instagram founders Kevin Systrom and Mike Krieger have departed. The new announcement means advertisers can include Facebook Stories as an ...
The ACCC is calling on internet giants Facebook and Google to be more vigilant regarding fake celebrity endorsements in advertising. According to the ACCC, reports of advertisements using fake celebrity endorsements to Scamwatch have increased ...
How the AFL broke its season ticket record with pinpoint targeting on Facebook, and why it may not be able to do so in the same way again. This article originally appeared in The Simplicity Issue, ...
Facebook has brought its dedicated online video platform ‘Watch’ global, with a focus on monetisation options for publishers and creators. Facebook released its latest expansion ‘Watch’ globally last week in an attempt to challenge Youtube ...
Aldi was named Australia’s most trusted brand for the second year running, with Facebook appearing in the bottom 10 and refuting claims that users and advertisers “jumped ship” following its privacy scandals. Respondents to The ...
Facebook has released its new podcast series with host Jules Lund interviewing some of the brightest marketers Australian brands have on offer. This article was sponsored by Facebook to let readers know about its new ...
