IBM and the City of Melbourne have kicked off a three-year partnership with an interactive online hub and social analytics effort for this year’s Melbourne Spring Fashion Week (MSFW). The online hub aims to enhance ...
Sesame Street characters are getting a guernsey in the AFL with a new licensing partnership producing a range of co-branded merchandise for infants to adults. Elmo, Cookie Monster, Big Bird and Sesame Street favourites ...
Melbourne Writers Festival and agency JWT have developed a unique experiential marketing campaign with an interactive app that combines choose-your-own-adventure storytelling with a walking tour of the city. Festival-goers will in August be able ...
Melbourne Heart FC has announced its rebrand to Melbourne City FC and unveiled a new badge and sponsorships. The renaming is a step towards a global empire of ‘City’ clubs by the City Football Group ...
A Melbourne company has ambitious plans to revolutionise the bottled water industry – by making bottled water free. The new brand, Free Is Better, only hit the streets across Melbourne in late 2013, but has ...
Online retailer The Iconic is launching its three-hour delivery service, currently only available in Sydney, into Melbourne this week through a partnership with fashion brand River Island that capitalises on the occasion of the Virgin ...
The Brisbane shopping scene is challenging Sydney and Melbourne to obtain the title of most fashionable city through a documentary created to promote QueensPlaza Shopping Centre. The documentary, launching next week, Uncovering the Brisbane Look explores and ...
Eva Longoria will be making a trip to Melbourne this March as L’Oreal Paris’ special guest for this year’s Virgin Australia Melbourne Fashion Festival (VAMFF). The Melbourne Fashion Festival, formerly known as the L’Oreal Melbourne ...
The Melbourne Fashion Festival has signed a deal with Virgin Australia that will see the airline become the principal and naming rights partner of the Festival for the next three years. Formerly known as the ...
A new global summit aimed at bringing together industry leaders, influencers, experts and brands to discuss how the use of social data is impacting enterprise strategy and decision-making has announced an Australian offshoot event, with ...
Metro Media Publishing (MMP) announced this afternoon it is set to close seven newspapers servicing Melbourne’s south-eastern suburbs. The seven papers – Knox Weekly, Monash Weekly, Casey Weekly Cranbourne, Casey Weekly Berwick-Pakenham, Maroondah Weekly, Peninsula ...
Based on the recent survey period: Sun Feb 24 – Sat March 30, 2013 and Sun Apr 7 – Sat May 11, 2013, both Triple M Melbourne’s The Hot Breakfast and FOX FM’s The Matt & ...
Melbourne has secured its own piece of online real estate after successfully passing rigorous technical and financial evaluations set by the Internet Corporation for Assigned Names and Numbers (ICANN) to secure a .melbourne URL. The .melbourne Top-Level ...
