Facebook’s new Instant Articles has sparked controversy across the internet since its launch overseas yesterday. The new partnerships with publishers to post their multimedia content direct to the platform in return for a cut of ...
In Australian media news this week, Fairfax Radio’s Sydney, Melbourne and Brisbane radio stations announce on-air line-up changes following job cuts due to Macquarie Radio Network merger, The Australian launches subscriber benefits, NewsLifeMedia launches new ...
The Lego Movie has been lauded as a success story in branded content by many since its release last year, further legitimising branded arts and entertainment as an important element of competitive marketing strategy. ...
Our Media Monday wrap is a day late this week due to the Australia Day public holiday. Leading Australian media news, Triple J has responded to viral campaign #Tay4Hottest100 with a Buzzfeed-style post, commercial radio ...
Rakhal Ebeli reflects on the changes that news has undergone in recent years and the potential benefits of this to marketers. Something is happening. Something is happening very quickly. The news is slipping from ...
In Australian media news this week, streaming service Stan secures a licensing agreement with ABC, Smart Investor to be inserted into the Australian Financial Review, Impulse Screen Media to expand its TV analytics in Australia, Vice ...
In Australian media news this week, Better Homes and Gardens prefers Emma’s figures to Roy Morgan’s, more than half of newspapers’ audiences are reading on digital, the out-of-home industry grew more than 10% in October, ...
Catapult, the Australian company that invented GPS and data tracking devices worn by elite athletes to optimise performance, is making big strides towards cornering the cut-throat US sporting scene. A product of the Australian ...
In Australian media sector news this week, online publisher Mamamia prepares to launch its new health and beauty site, the Walkley Young Australian Journalist of the Year is announced and MPA throws its support behind ...
Italian Football Federation launches assault on world title, press freedom International publishing industry players have condemned the Italian Football Federation charging for video news at its press conferences in Brazil during the 2014 World Cup. ...
Media Monday is a weekly round up of media (as in advertising, content, publishing, audiences…) happenings and insights from Australia and around the world. Brazil media sector to score big with strong kicks from ...
Content marketing. It’s the catchall phrase used to label creating content and experiences people want to consume, while also conveying a brand message. At its core is the premise that highly targeted quality content begs ...
I was the youngest person at a media event last Monday night. Well into the third decade of my life, these days it’s a rare occurrence when I’m the youngest at anything. But on that ...
