Far from being a time for marketers to switch off, Winter offers ample engagement opportunities for marketers who can build inspirational experiences that fit the season. This article was sponsored by Scentre Group BrandSpace to ...
Australia’s trust in institutions and businesses is on the rise, but we’ve still got some pretty big trust issues. Alongside France, Australia is the least trusting country globally in social media, Edelman’s 2019 ‘Trust Barometer’ ...
Recently, social media metrics and influencer marketing have received some heavy blows at the collective water cooler. Warren Davies suggests that the issue is a tad more complicated than some may be characterising. Over Summer there ...
Amaury Treguer returns to end the year with trends that define the next 12 months in social media, content and influencer marketing. For the past three years, I’ve been honoured to write this piece and ...
UnLtd has announced it will introduce a ‘Hall of Good’ award at its inaugural Big Dream event in November. The award is designed to recognise actions of “extraordinary positive impact in the lives of young ...
A large part of marketing is understanding the psychology of the purchase. Fiona Killackey speaks with Dr Damian Cotchett, a consumer and organisational psychologist at Changing Behaviours, about the impact data marketing may have on ...
Gumtree is addressing the misbehaviour in its community with a new campaign, ‘Keeping Gumtree Real’, aiming to improve trust and responsibility on the platform. Today Gumtree launched its latest content-led campaign, ‘Keeping Gumtree Real’, in ...
Air New Zealand’s new ad ‘Hey, Steve’ is making waves on social, teasing at Cricket Australia’s recent ball tampering scandal involving Steve Smith, David Warner and Cameron Bancroft. Air New Zealand taunted Steve Smith today ...
Chatbots are social media 10 years ago, says Hamish Cargill, and the fledgling tech would do well to take note of its more evolved cousin. Take yourself back a decade. Business had just discovered social ...
Amaury Treguer’s predictions for 2017 turned out to be pretty accurate. Can he do it again for 2018? For the third consecutive year, I’ve been honoured with the task of predicting what’s to come in the fabulous world ...
AI will drive customer service, mobile optimisation will continue to be key and ‘fake news’ will influence social strategy. Social media management platform Hootsuite released its 2018 ‘Social Trends Report’, zeroing in on key trends in social media for ...
