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Case Study: Repositioning Barcelona
In-depth exploration of the strategy and execution work undertaken by Barcelona City Council over two years that created a new brand management model, developed a new story that tied to all its strategic sectors and positioned Barcelona as an open, creative and vibrant city for business and leisure.
Dumb Ways To Die
Extended campaign post-analysis including the strategy, execution and results of the Melbourne safety campaign that became the most-awarded work of marketing in the world.
Legends Series Case Study: ‘The Most Powerful Arm Ever Invented’
An extended campaign post-analysis of including the strategy, execution and results of this extraordinary campaign for Save Our Sons, a small charity fighting Duchenne muscular dystrophy. Save Our Sons is a small charity for Duchenne muscular dystrophy (DMD), a rare and fatal muscle degenerative disease that affects one in 3500 boys. The charity had raised […]
Legends Series Case Study: ‘A2 Milk Company’
The strategy, execution and results of the A2 Milk Company’s establishment of the brand and launch campaign.
Legends Series Case Study: ‘Rhonda’
Inside the strategy, execution and extraordinary results. An extended and updated campaign post-analysis on the AAMI campaigns that captured Australia’s heart and mind. This is an extended and updated version of this case study following the series’ conclusion in 2014.
Legends Series Case Study: Bupa’s shared value partnership strategy development
Inside the organisation’s development of a whole-of-business partnership strategy, model and assessment framework to ensure all investments in sponsorships, research partnerships and community initiatives create positive social and/or health impacts while delivering returns to the business.
Legends Series Case Study: I Bought a Jeep
Inside one of the most effective automotive campaigns in Australian marketing – driving a brand out of niche territory and coining a household catchphrase.
Legends Series Case Study: Pet Health Centre
It won the brand extension category and the overall prize at the 2015 AMI Awards for Marketing Excellence, and now here it is in an extended-format case study detailing the strategy, execution and results of Just For Pet’s initiative that delivered value in spades to customers and the bottom line.
Not-For-Profit Marketing: Case Study Collection, vol 1
Behaviour is hard to change, and without the budget luxury other enjoy it’s even harder. This collection of case studies features those campaigns and initiatives where bang for buck was of utmost importance, but the message could be life-changing. Brands featured: Red Cross Australia ‘Target Nuclear Weapons’ The Benevolent Society activation at Vivid Sydney Mission […]