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  • Bluechip: Marketer Profile Collection, vol 1

    They’ve reached the top, as high as a marketer can go before switching functions or running the whole business (and some of them even have). Find out how these pre-eminent figures in Australian marketing got there in their own words. Features interviews with: Sandra de Castro, NAB, David Scribner, Virgin Mobile, David Ginnane, Tabcorp, Lisa […]

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  • Conversations 2: More of the Most Insightful Interviews & Compelling Conversations with the People Behind the Brands

    20 more of the most insightful, entertaining and surprising interviews of the year, from the ABC to Xero.

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  • Ebook: ‘Beyond Marketing: The hard and soft skills of today’s CMO’

    ‘Beyond Marketing: The hard and soft skills of today’s CMO’ is a 22-page examination of the skills and mindsets required of CMOs in today’s business environment. By Marketing contributor Dr Michael Valos, this ebook is a compendium of articles serialised in Marketing as The Valos Advantage. The overall premise is this: marketers need more than just technical skills to be […]

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  • Ebook: Branded Content: Case Study Collection, vol 1

    Content is King but it’s not just one thing. From televised mini-series to games to an app that helps you cook a steak, this collection of case studies focuses on those brand-funded ventures that deliver entertainment, utility or both to their target audience. Brands featured in this volume: Tourism Australia ‘No Leave No Life’ Westpac […]

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  • Ebook: Re/Brands: Case Study Collection, vol 1

    Rebrands, brand launches and brand relaunches. In Volume One of this series you’ll peak inside the strategic and creative process of some brand new brands and some old brands made new… plus find out how well they performed. Brands featured in this volume: Abbott’s Village Bakery brand launch, Virgin Australia rebrand from Virgin Blue, Twenty20 […]

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  • Ebook: Simple Yet Effective: Case Study Collection, vol 1

    This collection features cases that found new ways of looking at the world, of going back to basics, or simply nice ideas executed beautifully. In all cases, these campaigns got results. Brands featured in this volume: Nike ‘She Runs the Night’, Salvos Stores ‘I Love Salvos Stores’, Bulleit Whiskey ‘Speakeasy Series’, Australia Post ‘World Stamp […]

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  • Ebook: The Trials & Tribulations of Brands, vol 1

    In the words of insiders, find out how five brands faced some of the biggest challenges in marketing and business. This book is something of a retrospective. We spoke to the marketers in control of these brands at times when their organisations were in the midst of great adversity. Some have since bounced back. Some, […]

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  • Ebook: Top Aussie Creative Ideas: Case Study Collection, vol 1

    From Australia to the world – this collection of case studies analyses the objectives, strategy, execution and the all-important results of campaigns that fly the flag for the nation, including some that have been picked up and transported into other markets and inspired spin-offs. Brands featured in this volume: Coca-Cola ‘Share a Coke’ Breville ‘The […]

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