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B2B Marketing Outlook 2016
The 2016 B2B Marketing Outlook Report is the sixth consecutive annual survey of B2B marketing trends conducted by Green Hat in conjunction with ADMA, Marketing Magazine and B2B Marketing UK.
B2B Marketing Outlook Report 2015
The 2015 B2B Marketing Outlook Report is the fifth consecutive annual survey of B2B marketing trends conducted by Green Hat in conjunction with ADMA, Marketing Magazine and B2B Marketing UK.
Audience profiles, online behaviour and mobile versus desktop data for the 112 million unique browsers.
Living Services: Q&A with Accenture
As digitisation expands to every corner of our lives, and customer expectations continue to increase, Marketing Mag chats with Bronwyn van der Merwe to find out about the concept of ‘living services’, the evolution of connected devices and customer service.
New Roles That Power Your Marketing OS
We’ve teamed up with Forrester to deliver a quarterly report, exclusively for Pro Members. Available now via the Forrester website. Find out which marketing roles to invest in, in order to support the full customer life cycle.
Omnicolleagues: Q&A with Accenture
It’s omnichannel customer service, rehumanised. Michael Buckley explains the next phase of an omnichannel approach to customer service that avoids the risk of forgetting the value of human interaction.