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Managing Agencies: current issues in outsourcing for marketing managers
Managing marketing suppliers is a complex issue. Learn the current thinking and best practice examples of managing marketing agencies and other suppliers of marketing services and whether it’s feasible for your organisation to bring functions in-house.
The Marketer’s Guide to Social Enterprise
Learn about the growing social trend of responsible consumption, how social enterprises and established brands are partnering for shared value amid and why many businesses are choosing to pursue the B Corp certification.
Hear the latest thinking and examples from a diverse range of experts from around the world. The Future Business Council, ING Direct, B Lab Australia, Social Traders, Pollinate Energy, Patagonia and Pamela Hartigan of the Skoll Centre at the University of Oxford.
The Marketer’s Guide to Virtual Reality
Learn how brands are creating virtual reality (VR) experiences to deliver entertainment and utility to their customers and other audiences.
All around us we are seeing new technology change the way we do marketing. Over the last 15 years we have seen the internet and then social media rapidly change the way we engage with audiences. Now we are seeing another radical revolution, with a suite of new technologies including virtual reality, algorithms, artificial learning, machine creativity and virtual personal assistants. These technologies will have a profound impact on the way we engage with consumers. But while all this technology will change so much, it is actually having a fascinating, unexpected and juxtaposing very human counter-trend: it is bringing us all together.
Learn what VR will mean for your customers and your brand.
Trend Briefing – Incubate to Innovate
How Australian businesses are embracing the methods and mindsets of start-ups and incubator programs to innovate and future-proof themselves against disruption. Hear from the likes of BlueChilli, KPMG, TNS, Artesian Capital, Ogilvy Ventures, RMIT, GE Aus/NZ, Unilever, Bain & Co and more.
Trend Briefing : Design Thinking
What is design thinking? Is it only for designers? (Spoiler:no.) How is it a strategic resource? And why does Deloitte credit design thinking with saving its business? Find out in this 20-page trend briefing that includes contributions from Roberto Verganti, the Design Management Institute, Deloitte, Designworks, FutureBrand, RMIT University and more.
Trend Briefing: ‘Internet of Things: opportunities and challenges for marketers in a connected world’
The ‘Internet of Things: Opportunities and challenges for marketers in a connected world’ is a 20-page report for marketers, that includes input from IBM, McKinsey, ADMA, Philips and more. Understand how The Internet of Things is creating challenges and opportunities for marketing departments in Australia and the world.
- Executive summary
- Foreword by Ian Wong, partner and interactive experience lead, IBM Australia and New Zealand
- Infographic: The Internet of Things ecosystem
- Feature: Building digital bridges in a connected world
- The debate: “There are no industries for which the connected world will not be a disruptive force.” Respondents: Dave Maunsell, Accenture Digital, Ian Wong, IBM Australia and New Zealand, and Steve Hallam, Deloitte Digital
- Opinion: Marketers must balance commerce against confidence to keep consumers onside – Daad Soufi, ADMA
- Opinion: Connected light and devices brings marketing and IT even closer – Gerben van der Lugt, Philips
Trend Briefing: ‘Social Commerce: leveraging social media to influence sales’
‘Social Commerce: leveraging social media to influence sales’ is a 20-page trend briefing in which readers learn how ecommerce can thrive in social media where user-generated content and word-of-mouth spread like wildfire, with input from AIMIA, Frost & Sullivan, Etsy, Twitter and more. Contents Executive summary by report editor, Chris Byrne Foreword by Karson Stimson, […]