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B2B Marketing Outlook Report 2015



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SKU: MKB2BMOR Category: Tag:

Product Description

The 2015 B2B Marketing Outlook study has been conducted for the fifth consecutive year by Green Hat in conjunction with ADMA, the Association for Data-Driven Marketing and Advertising, Marketing Magazine and B2B Marketing UK.

Over 455 B2B Marketers participated in the 2015 study, again measuring year-on-year trends of B2B marketing including:

  • Digital vs Traditional & Inbound vs Outbound Marketing
  • Content & Social Media Marketing
  • Adoption of (and ROI from) Marketing Automation
  • Sales & Marketing Integration


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