The 2015 B2B Marketing Outlook study has been conducted for the fifth consecutive year by Green Hat in conjunction with ADMA, the Association for Data-Driven Marketing and Advertising, Marketing Magazine and B2B Marketing UK.
Over 455 B2B Marketers participated in the 2015 study, again measuring year-on-year trends of B2B marketing including:
- Digital vs Traditional & Inbound vs Outbound Marketing
- Content & Social Media Marketing
- Adoption of (and ROI from) Marketing Automation
- Sales & Marketing Integration