Content is King but it’s not just one thing. From televised mini-series to games to an app that helps you cook a steak, this collection of case studies focuses on those brand-funded ventures that deliver entertainment, utility or both to their target audience.
Brands featured in this volume:
- Tourism Australia ‘No Leave No Life’
- Westpac ‘Air Rescue’
- Jacob’s Creek ‘Open Up’ with Andre Agassi
- Australian Bureau of Statistics ‘Spotlight’
- Heineken ‘Kick for your Country’