Cover image MKAEB003

Ebook: Branded Content: Case Study Collection, vol 1



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SKU: MKAEB003 Category: Tag:

Product Description

Content is King but it’s not just one thing. From televised mini-series to games to an app that helps you cook a steak, this collection of case studies focuses on those brand-funded ventures that deliver entertainment, utility or both to their target audience.

Brands featured in this volume:

  • Tourism Australia ‘No Leave No Life’
  • Westpac ‘Air Rescue’
  • Jacob’s Creek ‘Open Up’ with Andre Agassi
  • Australian Bureau of Statistics ‘Spotlight’
  • Heineken ‘Kick for your Country’