MKACS0001 v3 cover image

Legends Series Case Study: ‘The Most Powerful Arm Ever Invented’

$9.95

.

This article is available to Members of Marketing Pro. Please sign in or register.

.
.
.
.

SKU: MKACS0001 Category: Tag:

Product Description

An extended campaign post-analysis of including the strategy, execution and results of this extraordinary campaign for Save Our Sons, a small charity fighting Duchenne muscular dystrophy.

Save Our Sons is a small charity for Duchenne muscular dystrophy (DMD), a rare and fatal muscle degenerative disease that affects one in 3500 boys. The charity had raised $1.75 million in Australia towards funding crucial clinical trials of a new treatment and wanted to approach government to provide the remaining funds needed.

The charity and disease has a limited public profile and had been unable to secure a meeting with the Australian government.

To attract government attention, they first needed to gain the support of the public, a significant challenge given the disease’s low awareness.

The ‘Most Powerful Arm Ever invented’ by Red Agency, Havas Worldwide Australia, Finch and Reactive, was the world’s first petition- signing robot that would sign for those that can’t, was created to capture public interest and support. Without any budget for bought media, PR was the sole driver for the campaign.

This case study details the objectives, strategy, execution and results of this extraordinary campaign.

Reviews

There are no reviews yet.

Be the first to review “Legends Series Case Study: ‘The Most Powerful Arm Ever Invented’”

-->
  • Cover image MKAEB003

    Ebook: Branded Content: Case Study Collection, vol 1

    $9.95
    Add to cart
  • Cover image MKAEB004

    Ebook: Top Aussie Creative Ideas: Case Study Collection, vol 1

    $9.95
    Add to cart
  • MKATB0002_social comm

    Trend Briefing: ‘Social Commerce: leveraging social media to influence sales’

    $49.95
    Add to cart
  • Cover image MKAEB007

    Not-For-Profit Marketing: Case Study Collection, vol 1

    $9.95
    Add to cart