Screen shot 2016-03-03 at 11.37.22 AM

Case Study: Repositioning Barcelona

$9.95

.

This article is available to Members of Marketing Pro. Please sign in or register.

.
.
.
.

SKU: MKACS006 Category: Tag:

Product Description

In-depth exploration of the strategy and execution work undertaken by Barcelona City Council over two years that created a new brand management model, developed a new story that tied to all its strategic sectors and positioned Barcelona as an open, creative and vibrant city for business and leisure.

Reviews

There are no reviews yet.

Be the first to review “Case Study: Repositioning Barcelona”

-->
  • MKATB0002_social comm

    Trend Briefing: ‘Social Commerce: leveraging social media to influence sales’

    $49.95
    Add to cart
  • MKATB001 book mockup

    Trend Briefing: ‘Internet of Things: opportunities and challenges for marketers in a connected world’

    $49.95
    Add to cart
  • Cover image MKAEB008

    Bluechip: Marketer Profile Collection, vol 1

    $9.95
    Add to cart