adversity-brands
adversity-brands

Ebook: The Trials & Tribulations of Brands, vol 1

$9.95

.

This article is available to Members of Marketing Pro. Please sign in or register.

.
.
.
.

SKU: MKAEB009 Category: Tag:

Product Description

In the words of insiders, find out how five brands faced some of the biggest challenges in marketing and business. This book is something of a retrospective. We spoke to the marketers in control of these brands at times when their organisations were in the midst of great adversity. Some have since bounced back. Some, very publicly, have not.

  • Kodak’s return from bankruptcy as a B2B tech company,
  • Vodafone’s quest to win back Australia,
  • Woolmark’s roller-coaster history.
  • Collingwood Football Club on why it loves to be hated, and
  • Life Without Barriers on rebranding from B2G to B2C.

Reviews

There are no reviews yet.

Be the first to review “Ebook: The Trials & Tribulations of Brands, vol 1”

-->
  • Cover image MKAEB004

    Ebook: Top Aussie Creative Ideas: Case Study Collection, vol 1

    $9.95
    Add to cart
  • Screen Shot 2016-01-22 at 3.10.11 pm

    Mastering The PR Brief

    $29.95
    Add to cart
  • MKACS0001 v3 cover image

    Legends Series Case Study: ‘The Most Powerful Arm Ever Invented’

    $9.95
    Add to cart
  • MKATB001 book mockup

    Trend Briefing: ‘Internet of Things: opportunities and challenges for marketers in a connected world’

    $49.95
    Add to cart