Trend Briefing: ‘Social Commerce: leveraging social media to influence sales’
‘Social Commerce: leveraging social media to influence sales’ is a 20-page trend briefing in which readers learn how ecommerce can thrive in social media where user-generated content and word-of-mouth spread like wildfire, with input from AIMIA, Frost & Sullivan, Etsy, Twitter and more. Contents Executive summary by report editor, Chris Byrne Foreword by Karson Stimson, […]
Trend Briefing: ‘Internet of Things: opportunities and challenges for marketers in a connected world’
The ‘Internet of Things: Opportunities and challenges for marketers in a connected world’ is a 20-page report for marketers, that includes input from IBM, McKinsey, ADMA, Philips and more. Understand how The Internet of Things is creating challenges and opportunities for marketing departments in Australia and the world.
Foreword by Ian Wong, partner and interactive experience lead, IBM Australia and New Zealand
Infographic: The Internet of Things ecosystem
Feature: Building digital bridges in a connected world
The debate: “There are no industries for which the connected world will not be a disruptive force.” Respondents: Dave Maunsell, Accenture Digital, Ian Wong, IBM Australia and New Zealand, and Steve Hallam, Deloitte Digital
Opinion: Marketers must balance commerce against confidence to keep consumers onside – Daad Soufi, ADMA
Opinion: Connected light and devices brings marketing and IT even closer – Gerben van der Lugt, Philips
It won the brand extension category and the overall prize at the 2015 AMI Awards for Marketing Excellence, and now here it is in an extended-format case study detailing the strategy, execution and results of Just For Pet’s initiative that delivered value in spades to customers and the bottom line.
Legends Series Case Study: ‘The Most Powerful Arm Ever Invented’
An extended campaign post-analysis of including the strategy, execution and results of this extraordinary campaign for Save Our Sons, a small charity fighting Duchenne muscular dystrophy. Save Our Sons is a small charity for Duchenne muscular dystrophy (DMD), a rare and fatal muscle degenerative disease that affects one in 3500 boys. The charity had raised […]