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Not-For-Profit Marketing: Case Study Collection, vol 1



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Product Description

Behaviour is hard to change, and without the budget luxury other enjoy it’s even harder. This collection of case studies features those campaigns and initiatives where bang for buck was of utmost importance, but the message could be life-changing.

Brands featured:

  • Red Cross Australia ‘Target Nuclear Weapons’
  • The Benevolent Society activation at Vivid Sydney
  • Mission Australia ‘The Michael Project’
  • TAC ‘A Place to Remember’
  • Pedigree/RSPCA ‘Adoption Drive’