A simplified, thorough, vendor-neutral approach that takes the subjectivity and guesswork out of assessing cloud services, whether software-, platform- or infrastructure-as-a-service (Saas, PaaS, IaaS).
The 2015 B2B Marketing Outlook study has been conducted for the fifth consecutive year by Green Hat in conjunction with ADMA, the Association for Data-Driven Marketing and Advertising, Marketing Magazine and B2B Marketing UK. Over 455 B2B Marketers participated in the 2015 study, again measuring year-on-year trends of B2B marketing including: Digital vs Traditional & […]
Legends Series Case Study: ‘The Most Powerful Arm Ever Invented’
An extended campaign post-analysis of including the strategy, execution and results of this extraordinary campaign for Save Our Sons, a small charity fighting Duchenne muscular dystrophy. Save Our Sons is a small charity for Duchenne muscular dystrophy (DMD), a rare and fatal muscle degenerative disease that affects one in 3500 boys. The charity had raised […]
Ebook: ‘Beyond Marketing: The hard and soft skills of today’s CMO’
‘Beyond Marketing: The hard and soft skills of today’s CMO’ is a 22-page examination of the skills and mindsets required of CMOs in today’s business environment. By Marketing contributor Dr Michael Valos, this ebook is a compendium of articles serialised in Marketing as The Valos Advantage. The overall premise is this: marketers need more than just technical skills to be […]