A simplified, thorough, vendor-neutral approach that takes the subjectivity and guesswork out of assessing cloud services, whether software-, platform- or infrastructure-as-a-service (Saas, PaaS, IaaS).
Rebrands, brand launches and brand relaunches. In Volume One of this series you’ll peak inside the strategic and creative process of some brand new brands and some old brands made new… plus find out how well they performed. Brands featured in this volume: Abbott’s Village Bakery brand launch, Virgin Australia rebrand from Virgin Blue, Twenty20 […]
Ebook: Top Aussie Creative Ideas: Case Study Collection, vol 1
From Australia to the world – this collection of case studies analyses the objectives, strategy, execution and the all-important results of campaigns that fly the flag for the nation, including some that have been picked up and transported into other markets and inspired spin-offs. Brands featured in this volume: Coca-Cola ‘Share a Coke’ Breville ‘The […]
Ebook: ‘Beyond Marketing: The hard and soft skills of today’s CMO’
‘Beyond Marketing: The hard and soft skills of today’s CMO’ is a 22-page examination of the skills and mindsets required of CMOs in today’s business environment. By Marketing contributor Dr Michael Valos, this ebook is a compendium of articles serialised in Marketing as The Valos Advantage. The overall premise is this: marketers need more than just technical skills to be […]
Ebook: Branded Content: Case Study Collection, vol 1
Content is King but it’s not just one thing. From televised mini-series to games to an app that helps you cook a steak, this collection of case studies focuses on those brand-funded ventures that deliver entertainment, utility or both to their target audience. Brands featured in this volume: Tourism Australia ‘No Leave No Life’ Westpac […]