A simplified, thorough, vendor-neutral approach that takes the subjectivity and guesswork out of assessing cloud services, whether software-, platform- or infrastructure-as-a-service (Saas, PaaS, IaaS).
This step-by-step guide to briefing a PR campaign was created for marketers to brief an agency, or agencies, but is also a useful exercise for in-house teams when starting a new campaign or project. From an integrated marketing perspective, a master brief (see The Campaign Brief starring Mark Sareff in our resources section) includes business objectives, audiences, messages and tone. This forms […]
Ebook: Branded Content: Case Study Collection, vol 1
Content is King but it’s not just one thing. From televised mini-series to games to an app that helps you cook a steak, this collection of case studies focuses on those brand-funded ventures that deliver entertainment, utility or both to their target audience. Brands featured in this volume: Tourism Australia ‘No Leave No Life’ Westpac […]
Trend Briefing: ‘Internet of Things: opportunities and challenges for marketers in a connected world’
The ‘Internet of Things: Opportunities and challenges for marketers in a connected world’ is a 20-page report for marketers, that includes input from IBM, McKinsey, ADMA, Philips and more. Understand how The Internet of Things is creating challenges and opportunities for marketing departments in Australia and the world.
Foreword by Ian Wong, partner and interactive experience lead, IBM Australia and New Zealand
Infographic: The Internet of Things ecosystem
Feature: Building digital bridges in a connected world
The debate: “There are no industries for which the connected world will not be a disruptive force.” Respondents: Dave Maunsell, Accenture Digital, Ian Wong, IBM Australia and New Zealand, and Steve Hallam, Deloitte Digital
Opinion: Marketers must balance commerce against confidence to keep consumers onside – Daad Soufi, ADMA
Opinion: Connected light and devices brings marketing and IT even closer – Gerben van der Lugt, Philips
Legends Series Case Study: ‘The Most Powerful Arm Ever Invented’
An extended campaign post-analysis of including the strategy, execution and results of this extraordinary campaign for Save Our Sons, a small charity fighting Duchenne muscular dystrophy. Save Our Sons is a small charity for Duchenne muscular dystrophy (DMD), a rare and fatal muscle degenerative disease that affects one in 3500 boys. The charity had raised […]