A simplified, thorough, vendor-neutral approach that takes the subjectivity and guesswork out of assessing cloud services, whether software-, platform- or infrastructure-as-a-service (Saas, PaaS, IaaS).
Ebook: Simple Yet Effective: Case Study Collection, vol 1
This collection features cases that found new ways of looking at the world, of going back to basics, or simply nice ideas executed beautifully. In all cases, these campaigns got results. Brands featured in this volume: Nike ‘She Runs the Night’, Salvos Stores ‘I Love Salvos Stores’, Bulleit Whiskey ‘Speakeasy Series’, Australia Post ‘World Stamp […]
Ebook: Top Aussie Creative Ideas: Case Study Collection, vol 1
From Australia to the world – this collection of case studies analyses the objectives, strategy, execution and the all-important results of campaigns that fly the flag for the nation, including some that have been picked up and transported into other markets and inspired spin-offs. Brands featured in this volume: Coca-Cola ‘Share a Coke’ Breville ‘The […]
It won the brand extension category and the overall prize at the 2015 AMI Awards for Marketing Excellence, and now here it is in an extended-format case study detailing the strategy, execution and results of Just For Pet’s initiative that delivered value in spades to customers and the bottom line.