A simplified, thorough, vendor-neutral approach that takes the subjectivity and guesswork out of assessing cloud services, whether software-, platform- or infrastructure-as-a-service (Saas, PaaS, IaaS).
Not-For-Profit Marketing: Case Study Collection, vol 1
Behaviour is hard to change, and without the budget luxury other enjoy it’s even harder. This collection of case studies features those campaigns and initiatives where bang for buck was of utmost importance, but the message could be life-changing. Brands featured: Red Cross Australia ‘Target Nuclear Weapons’ The Benevolent Society activation at Vivid Sydney Mission […]
Trend Briefing: ‘Social Commerce: leveraging social media to influence sales’
‘Social Commerce: leveraging social media to influence sales’ is a 20-page trend briefing in which readers learn how ecommerce can thrive in social media where user-generated content and word-of-mouth spread like wildfire, with input from AIMIA, Frost & Sullivan, Etsy, Twitter and more. Contents Executive summary by report editor, Chris Byrne Foreword by Karson Stimson, […]
They’ve reached the top, as high as a marketer can go before switching functions or running the whole business (and some of them even have). Find out how these pre-eminent figures in Australian marketing got there in their own words. Features interviews with: Sandra de Castro, NAB, David Scribner, Virgin Mobile, David Ginnane, Tabcorp, Lisa […]
Legends Series Case Study: ‘The Most Powerful Arm Ever Invented’
An extended campaign post-analysis of including the strategy, execution and results of this extraordinary campaign for Save Our Sons, a small charity fighting Duchenne muscular dystrophy. Save Our Sons is a small charity for Duchenne muscular dystrophy (DMD), a rare and fatal muscle degenerative disease that affects one in 3500 boys. The charity had raised […]