A simplified, thorough, vendor-neutral approach that takes the subjectivity and guesswork out of assessing cloud services, whether software-, platform- or infrastructure-as-a-service (Saas, PaaS, IaaS).
This step-by-step guide to briefing an integrated marketing communications campaign was created for marketers to brief an agency, or agencies, for an integrated marketing communications (IMC) campaign, but is also useful for a specific creative/advertising campaign. Garbage in, garbage out – a brief gets the ideas it deserves. Many marketers treat the process of filling in […]
Rebrands, brand launches and brand relaunches. In Volume One of this series you’ll peak inside the strategic and creative process of some brand new brands and some old brands made new… plus find out how well they performed. Brands featured in this volume: Abbott’s Village Bakery brand launch, Virgin Australia rebrand from Virgin Blue, Twenty20 […]