Rebrands, brand launches and brand relaunches. In Volume One of this series you’ll peak inside the strategic and creative process of some brand new brands and some old brands made new… plus find out how well they performed.
Brands featured in this volume:
- Abbott’s Village Bakery brand launch,
- Virgin Australia rebrand from Virgin Blue,
- Twenty20 Big Bash League branding,
- Arvo ‘The Perfect Lager Project’, and
- La Trobe University rebrand.