Social Commerce Cheat Sheet
Mastering The PR Brief
This step-by-step guide to briefing a PR campaign was created for marketers to brief an agency, or agencies, but is also a useful exercise for in-house teams when starting a new campaign or project. From an integrated marketing perspective, a master brief (see The Campaign Brief starring Mark Sareff in our resources section) includes business objectives, audiences, messages and tone. This forms […]
Learn how to master ‘focus switching’ and why it’s the key to energy management,engagement and personal productivity. By Ken Murray.
Content Strategy Six Questions
Mastering Content Strategy
How to develop a strategy for content marketing linked to marketing and business goals. With expert advice from Chris Rennie, content and digital director, Niche Media.