Ebook: Top Aussie Creative Ideas: Case Study Collection, vol 1
From Australia to the world – this collection of case studies analyses the objectives, strategy, execution and the all-important results of campaigns that fly the flag for the nation, including some that have been picked up and transported into other markets and inspired spin-offs. Brands featured in this volume: Coca-Cola ‘Share a Coke’ Breville ‘The […]
Trend Briefing: ‘Internet of Things: opportunities and challenges for marketers in a connected world’
The ‘Internet of Things: Opportunities and challenges for marketers in a connected world’ is a 20-page report for marketers, that includes input from IBM, McKinsey, ADMA, Philips and more. Understand how The Internet of Things is creating challenges and opportunities for marketing departments in Australia and the world.
Foreword by Ian Wong, partner and interactive experience lead, IBM Australia and New Zealand
Infographic: The Internet of Things ecosystem
Feature: Building digital bridges in a connected world
The debate: “There are no industries for which the connected world will not be a disruptive force.” Respondents: Dave Maunsell, Accenture Digital, Ian Wong, IBM Australia and New Zealand, and Steve Hallam, Deloitte Digital
Opinion: Marketers must balance commerce against confidence to keep consumers onside – Daad Soufi, ADMA
Opinion: Connected light and devices brings marketing and IT even closer – Gerben van der Lugt, Philips
How Australian businesses are embracing the methods and mindsets of start-ups and incubator programs to innovate and future-proof themselves against disruption. Hear from the likes of BlueChilli, KPMG, TNS, Artesian Capital, Ogilvy Ventures, RMIT, GE Aus/NZ, Unilever, Bain & Co and more.