Ebook: Branded Content: Case Study Collection, vol 1
Content is King but it’s not just one thing. From televised mini-series to games to an app that helps you cook a steak, this collection of case studies focuses on those brand-funded ventures that deliver entertainment, utility or both to their target audience. Brands featured in this volume: Tourism Australia ‘No Leave No Life’ Westpac […]
Inside the strategy, execution and extraordinary results. An extended and updated campaign post-analysis on the AAMI campaigns that captured Australia’s heart and mind. This is an extended and updated version of this case study following the series’ conclusion in 2014.
Ebook: Simple Yet Effective: Case Study Collection, vol 1
This collection features cases that found new ways of looking at the world, of going back to basics, or simply nice ideas executed beautifully. In all cases, these campaigns got results. Brands featured in this volume: Nike ‘She Runs the Night’, Salvos Stores ‘I Love Salvos Stores’, Bulleit Whiskey ‘Speakeasy Series’, Australia Post ‘World Stamp […]
Legends Series Case Study: ‘The Most Powerful Arm Ever Invented’
An extended campaign post-analysis of including the strategy, execution and results of this extraordinary campaign for Save Our Sons, a small charity fighting Duchenne muscular dystrophy. Save Our Sons is a small charity for Duchenne muscular dystrophy (DMD), a rare and fatal muscle degenerative disease that affects one in 3500 boys. The charity had raised […]