How Australian businesses are embracing the methods and mindsets of start-ups and incubator programs to innovate and future-proof themselves against disruption. Hear from the likes of BlueChilli, KPMG, TNS, Artesian Capital, Ogilvy Ventures, RMIT, GE Aus/NZ, Unilever, Bain & Co and more.
Ebook: Branded Content: Case Study Collection, vol 1
Content is King but it’s not just one thing. From televised mini-series to games to an app that helps you cook a steak, this collection of case studies focuses on those brand-funded ventures that deliver entertainment, utility or both to their target audience. Brands featured in this volume: Tourism Australia ‘No Leave No Life’ Westpac […]
Legends Series Case Study: Bupa’s shared value partnership strategy development
Inside the organisation’s development of a whole-of-business partnership strategy, model and assessment framework to ensure all investments in sponsorships, research partnerships and community initiatives create positive social and/or health impacts while delivering returns to the business.