Inside the strategy, execution and extraordinary results. An extended and updated campaign post-analysis on the AAMI campaigns that captured Australia’s heart and mind. This is an extended and updated version of this case study following the series’ conclusion in 2014.
This step-by-step guide to briefing an integrated marketing communications campaign was created for marketers to brief an agency, or agencies, for an integrated marketing communications (IMC) campaign, but is also useful for a specific creative/advertising campaign. Garbage in, garbage out – a brief gets the ideas it deserves. Many marketers treat the process of filling in […]
Trend Briefing: ‘Internet of Things: opportunities and challenges for marketers in a connected world’
The ‘Internet of Things: Opportunities and challenges for marketers in a connected world’ is a 20-page report for marketers, that includes input from IBM, McKinsey, ADMA, Philips and more. Understand how The Internet of Things is creating challenges and opportunities for marketing departments in Australia and the world.
Foreword by Ian Wong, partner and interactive experience lead, IBM Australia and New Zealand
Infographic: The Internet of Things ecosystem
Feature: Building digital bridges in a connected world
The debate: “There are no industries for which the connected world will not be a disruptive force.” Respondents: Dave Maunsell, Accenture Digital, Ian Wong, IBM Australia and New Zealand, and Steve Hallam, Deloitte Digital
Opinion: Marketers must balance commerce against confidence to keep consumers onside – Daad Soufi, ADMA
Opinion: Connected light and devices brings marketing and IT even closer – Gerben van der Lugt, Philips
This step-by-step guide to briefing a PR campaign was created for marketers to brief an agency, or agencies, but is also a useful exercise for in-house teams when starting a new campaign or project. From an integrated marketing perspective, a master brief (see The Campaign Brief starring Mark Sareff in our resources section) includes business objectives, audiences, messages and tone. This forms […]