Marketing suppliers: cost centre or asset for growth?
The ideas are workshopped, the plans devised and budgets allocated. The C-suite is happy and the marketing pipeline looks pleasingly full. There’s just one question to be answered: who’s going to do all the work? It’s a rare marketer who hasn’t worked with an external agency or provider, whether for a discrete project or as part of an ongoing campaign.
But managing marketing suppliers successfully pivots on one key point: what’s the strategy behind getting them involved in the first place?
Download the full trend briefing to find out.