Trend Briefing – Outsourcing vs in-house marketing functions


Managing marketing suppliers is a complex issue. Learn the current thinking and best practice examples of managing marketing agencies and other suppliers of marketing services and whether it’s feasible for your organisation to bring functions in-house.

SKU: MKATB005 Category: Tag:

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Marketing suppliers: cost centre or asset for growth?

The ideas are workshopped, the plans devised and budgets allocated. The C-suite is happy and the marketing pipeline looks pleasingly full. There’s just one question to be answered: who’s going to do all the work? It’s a rare marketer who hasn’t worked with an external agency or provider, whether for a discrete project or as part of an ongoing campaign.

But managing marketing suppliers successfully pivots on one key point: what’s the strategy behind getting them involved in the first place?

Download the full trend briefing to find out.


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