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By Jacqueline Burns Artificial intelligence has dramatically lowered the cost of producing content. It has not lowered the importance of judgement, emotional intelligence, strategic thinking, editorial discipline or numerous other soft skills particular to ...
By Veronika Birnkammer Consumers no longer experience brands in a straight line. They move from social media to websites, mobile apps, in-store screens and loyalty platforms without thinking twice, and they expect every interaction to ...
By Jacqueline Burns Fake news. It remains one of the most discussed and contested topics in modern media and public discourse. The problem, however, is that the phrase itself has become politically contaminated and culturally ...
By Jacqueline Burns One of the most significant shifts in modern marketing and communications is that design is no longer confined to creative or marketing teams. Canva, Adobe Express and generative AI have fundamentally changed ...