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Joseph Jaffe, Part IV – Second Life as a marketing outreach tool

Social & Digital

Joseph Jaffe, Part IV – Second Life as a marketing outreach tool


This post is the fourth in a series of six that feature an exclusive
video interview with international speaker and author Joseph Jaffe.
Click below to read the others:

  1. Exclusive video interview: Joseph Jaffe, Part I – the winners and losers of social media marketing
  2. Part II – will online video blogging fizzle out?
  3. Part III – why is Australia lagging behind in social media?
  4. Part IV – Second Life as a marketing outreach tool
  5. Part V – did Joseph Jaffe blackmail a major airline?
  6. Part VI – some riffs on brand arrogance, digital storytelling and the future of marketing and advertising.

You asked the questions, and he answered them.

The fourth short video in our Q&A series with Joseph Jaffe
features a question from Connie Reece, a communications consultant and social media maven from Austin, Texas. She runs the company and AdAge 150 blog everydotconnects.com, a social media consortium, and is an active Second Life resident. If you want to find out more about Connie, check out this short video interview with her:

3Q’s in 3 Min: Connie Reece, Every Dot Connects

Connie has this question for Joseph:

Does having a presence in Second Life remain important for Crayon [Josephs company] and for what type of business would Second Life be effective outreach?

Sitting in on a presentation at the recent Advertising and Marketing Summit (check out our exclusive video interview from the summit with Richard Freudenstein, CEO of News Digital) I listened as Gary Hayes discussed the many different types of marketing opportunity in Second Life and other social virtual worlds.

Whatever your opinion of Second Life right now, his presentation was a compelling view of how many people around the world are choosing to spend their time and how advertisers might think about meeting those participants in their own environment. Check out Garys presentation slides from that summit below:

Marketing Opportunities in Social Virtual WorldsA presentation by Gary Hayes, head of virtual worlds, TPF, and director, LAMP@AFTRS.

Once again, I have to apologise for the audio and video being out of
sync. If it starts to annoy you, just close your eyes and find the happy place 🙂

Joseph arrives in Australia with the help of TCO for a whirlwind speaking tour that lasts from 19-21 August. If youre keen to get a chance to hear Joseph, you might like to consider booking him by contacting [email protected].

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