Redefining how value is generated through cause marketing
Paul Fisher writes of the life-changing value generated by those in the marketing and media industries ....
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opinion
Intrigue versus fear: don’t be afraid to do things differently
If you want different business outcomes, says Ryan O'Connell, you'll need to try different things.
Suits, creatives and robots? Why AI means marketers have the opportunity to be more human
Far from threatening our jobs and our planet, Kevin Doyle says AI will help marketers escape data crunching hell.
Millennial B2B buyers are coming of age – is your brand adapting?
It's becoming more likely that the decision-makers targeted by B2B marketers are Millennials. How are you adjusting y....
The birth of the data natives: challenges and opportunities for marketers
The data natives are coming, says Mac Bryla, and they're willing to work with marketers who invest in using data in r....
Time to stop focusing on look-alike and start focusing on act-alike
Marketers and agencies need to stop thinking about look-alikes in their audience and focus on act-alike, says Ben Wil....
What role does social media play in B2B lead generation?
A very small amount of B2B SMEs use social media for generating sales. Michael Valos and Alvin Lee disc....
Five ways to create B2B brand advocacy
Peter Zafiris has a few examples of brands and campaigns doing a great job of engaging brand advocates.
