Ovira gains over a million TikTok followers by teaching about women’s health
Melbourne based women’s health startup Ovira has quickly amassed over a million TikTok followers. The period pain relief....
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The ‘conscious’ commerce trend and the rise of the ethically-minded
With the rise of the eco and ethically-mindful generation, consumers are scrutinising retailers more than ever before....
Will influencers soon have to disclose editing?
Already passed in Norway, the UK is now considering fining influencers if they don’t disclose editing. In a move to comb....
What’s in store for digital advertising in 2022?
To say the digital advertising landscape has changed over the last year is an understatement. As more players make mo....
Should marketers be using NFTs? (And, what are they?)
If there’s an early buzzword for 2022 it should be NFT. Becoming part of the dialogue for “bitcoin bros” and alike i....
Will ‘metaverse marketing’ be the next big thing?
Is the newly launched ‘metaverse’ here for the long term? Georgia Brammer considers if we will all become part of Mark....
What were we reading in 2021?
It was an unpredictable year for everyone. Victorians and New South Wales residents were in and out of hard lockdowns....
When the brand becomes to product
What brands have become so popular that their names have become the generic name for that type of product? In the United S....
