The ups and downs of programmatic channels and formats
Here's Marketing's definitive guides to programmatic advertising across the major media chann....
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The adtech stack: a marketer’s guide to buy-side technology
Sound, top-level knowledge of the core technologies used to buy media programmatically will help marketers make sens....
Hiring for programmatic marketing: how to build a best-practice team
Ben Ice examines the structures, skills and issues in the fast-paced and competitive area of programmatic marketing ....
Adtech: Three models of managing the brand-agency-vendor relationship
Here are three different models ....
Six current adtech headaches and what marketers need to do about them
Avoiding the pitfalls of the emerging adtech ecosystem doesn't need to be complicated. Raise your understanding of th....
Holiday reading guide: 29 essential books for marketers as recommended by top CMOs
Warning: Very few of these books are about 'marketing'. Marketing textbooks won't get you to the top. They're also n....
Eight things to think about to master modern segmentation best practice
Experian's Karena West shares lessons on how to identify the right approach to segmentation for your objectives, from....
Luke Mangan’s recipe for creating a brand from organic ingredients
Restaurateur, businessman, mentor, chef. Natasha Menon talks us through the project to document and formalise a brand....
