Adtech: Three models of managing the brand-agency-vendor relationship
Here are three different models ....
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Six current adtech headaches and what marketers need to do about them
Avoiding the pitfalls of the emerging adtech ecosystem doesn't need to be complicated. Raise your understanding of th....
Holiday reading guide: 29 essential books for marketers as recommended by top CMOs
Warning: Very few of these books are about 'marketing'. Marketing textbooks won't get you to the top. They're also n....
Eight things to think about to master modern segmentation best practice
Experian's Karena West shares lessons on how to identify the right approach to segmentation for your objectives, from....
Luke Mangan’s recipe for creating a brand from organic ingredients
Restaurateur, businessman, mentor, chef. Natasha Menon talks us through the project to document and formalise a brand....
Diversity is the magic sauce says innovation pathfinder Annalie Killian
Director ....
Should brands sell advertising on their content platforms?
If brands are media platforms, can their owned platforms be subsidised by selling third-party advertising? We ask Sal....
