B2B Q&A: sustainability, automation for small companies and social’s role in B2B comms
We didn't get time during the last episode of The B2B Lab to answer every great question that viewers submitted, but, we wrot....
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INTERVIEW
Founder of wearable tech start-up Instabeat on crowdfunding’s global reach and angry emails
Beirut-based start-up company Instabeat is bringing the ‘quantified self' movement to the water with a device that lets swi....
Domino’s CMO on the pizza chain’s new 24/7 social media efforts
Pizza chain Domino's has increased its social media presence to include round-the-clock monitoring across all platforms. A li....
American Express’ local head of consumer marketing on taking its new digital offers platform to market
Global payment firm American Express recently launched a digital offers platform, using new technology based on the individua....
Inside the bankruptcy and rebirth of Kodak, as told by its local marketing boss
From the shadows of bankruptcy, the iconic imaging brand is emerging as a purely B2B technolo....
W+K’s John Jay on creativity and cultivating a diversity of experience
John C Jay has a list of projects and achievements longer than this article. A partner and trustee of Wieden and Kennedy, he ....
Brain Trust: Tips for getting the best out of multiple agency partners
Knowledge is best shared. Brain Trust is where we ask a panel of marketers to give us their inside tips on a chal....
Profile: Janine Allis, founder of Boost Juice
Entrepreneurs are often typecast as jumping from project to project, but Janine Allis, founder of Boost Juice Bar....