Shortcomings of Sochi 2014 branding hint at deeper issues with Russia’s country brand
The brand identity for Sochi 2014 eschews the usual symbol or brand mark in favour of a purely typographical logo. It has bee....
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INTERVIEW
Time to recognise homegrown strategic talent and leadership that’s achieved success overseas: AANA
The Great Australian Marketing Awards (GRAMA) is not another awards program for creative excellence, instead seeking to recog....
Profile: Lizzie Ryley, GM customer loyalty, Woolworths
Now in one of the most powerful gigs in Australian marketing, Elizabeth Ryley, Woolworths' general manager of custome....
Jesus and Old Spice: managing Christianity’s brand
Talking to brand consultant Ray Bull about his work for religious organisations brings up the very same terminology that is a....
Jerry Seinfeld on the power of online video for content creators
Comedian Jerry Seinfeld has spoken about the role the internet has had on society and online video's potential for co....
Air NZ’s global brand head on nude staff, the elderly and now swimwear models as safety video stars
Let's be honest, an in-flight safety video is not the most exciting thing in the world, and though we know the information be....
Dollars and scents: Q&A with ‘olfactive branding’ expert Samantha Goldworm
Dawn and Samantha Goldworm are founders of a branding company with a twist. Their New York-based company,
MarketingTV CMO interview: Michelle Sherwood, Sensis, on marketing’s changing role and content marketing success
This week on MarketingTV we chat with Michelle Sherwood, executive general manager of strategic marketing at Sensis ....
