Q&A with Quynh Mai: fashion brands crippled by fear online
Fashion brands, long used to working season to season, are maturing in the digital space, where content and communication by ....
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INTERVIEW
State of Digital Marketing in Australia: coming of age or barely keeping up?
Digital marketing may be coming of age but, in a climate of rapid change, are Australian marketers keeping up? In con....
Debate: Are senior marketers underrepresented in the classroom?
Topic sentence: Based on your and your institution's classroom experience, are senior marketers underrep....
Career profile: Mark Hassell, chief customer officer, Virgin Australia
From part-time flight attendant to executive at Virgin Australia responsible for the brand, marketing and end-to-end ....
Futurelab: Fact plus fiction, ‘hoboism’ and brand tie-ups set to change marketing
Blending reality with fantasy, the rise of ‘hoboism' and collaboration between brands are the three macro trends set to def....
Product launch – innovation and NPD series Part Four
NPD SERIES ROADMAP
Q&A with Joe Pulizzi, founder, Content Marketing Institute
Joe Pulizzi likes the colour orange. In fact, the founder of the Content Marketing Institute likes it so much so he opened Co....
Staying ahead of the game
As the digital economy comes of age and the marketing disciplines struggle to adapt, we ask four senior practitioners....