Video: Sir Martin Sorrell on the tech to watch from CES 2014
Sir Martin Sorrell gives his take on what's interesting in consumer tech as the Consumer Electronics Show (CES) wraps....
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INTERVIEW
Debate: Is a viewer of catch-up TV less valuable?
The topic: A viewer of catch-up TV is less valuable to advertisers than a viewer of a live-to-air broadc....
How UniSA used co-creation to engage stakeholders in the strategic planning process
When the University of South Australia (UniSA) began developing a new strategic plan to reach its Horizon 2020 goals, it used....
Career Profile: The starting quarterback, David Scribner
David ‘Scribbles' Scribner, now in the enviable position of being a marketer in charge of the company, reflects....
Ken Roberts: Time to overhaul ad testing, informing creative and performance measurement
Ken Roberts has pioneered the idea that if a communication is to bring about a business outcome then it should be executed ba....
Loyalty and employer branding in the social media age: Keith Crowell interview
Online communities have been around since, well, there's been an online, but the rapidly evolving age of social media has thr....
Debate: Are offline connections important for online communities?
Topic: Offline connections are crucial to online communities
Branded communities a quality vs quantity balancing act
As community managers swarm on Sydney next week at an annual conference for professionals working in the space, titled, ahem,....
