Q&A with Nick Baker – the strategy behind ‘There’s nothing like Australia’
On launch day of phase two for 'There's nothing like Australia', Marketing sat down to talk with executive general m....
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INTERVIEW
Out-of-home: MOVE two years on
It has been two years since MOVE brought standardisation to audience measurement in Australian out-of-home advert....
Debate: NFC is just Bluetooth in a new dress
Near-field communication (NFC) is just Bluetooth in a new dress.
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The State of Digital Marketing – Australia 2012
As digital prowess moves closer to becoming a mandatory skill, Marketing and Econsultancy look at the factors ha....
Social + Location + Mobile: The ultimate relevance
This feature article was first published in the April issue of Marketing magazine. Subscriptions are available i....
Debate: Going viral is more trouble than it’s worth
"Going viral is more trouble than it's worth."
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An Analytic Mind – Q&A with Jim Davis, CMO of SAS
Jim Davis, vice president and CMO of SAS, discusses analytic culture within brands, the dearth of great mobile ma....
Q&A with Chris Erb – VP of brand marketing, EA Sports
Chris Erb is vice president of brand marketing for video game company EA Sports. Marketing magazine caught up with ....