Four tips for marketers to captivate audiences with the power of music
Audio is central to the harmony of video content. Music has the ability to evoke strong emotions, transport viewers....
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The battle of Boxing Day versus Black Friday
When it comes to Australian retail sales events, the benchmark is Boxing Day. Emmanuel Heymann reveals that while for many....
Hybrid events: worth the effort?
Event marketing is going through a revolution. Restrictions, social distancing and remote working means the classic â....
Have in-person events become obsolete for marketing professionals?
There is no denying that in-person events are a popular marketing tactic and something that we marketers have been plannin....
Preparing for the future of identity and addressability
Over the past few years, marketers have walked a tightrope between offering more personalised online experiences to their ....
The future of TV campaigns is a measurable one
TV viewership has changed dramatically in the past few years. Samsung Ads’ Alex Spurzem writes about how incremental rea....
Pandemics, earthquakes and social media outages. Are you prepared for what’s next?
On 5 October, the world experienced a six hour long outage across Facebook, Instagram and WhatsApp. Businesses and ....
AR is still considered risqué, would your brand take a leap of faith?
Augmented Reality (AR) is a fast-growing industry and the potential for growth is limitless. The market is estimated to be....
