Why preparing for the worst ensures your business is the best
Is your business prepared for imminent catastrophe? Preparing for the worst, says Matthew Walker-Jones, will inform ....
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Why chatbots are the customer service agent’s new best friend
In another edition of robots taking over people's jobs, Salesforce's Paul Baptist takes a more optimistic perspective....
Consumers, choice and control – building a seamless brand experience
Choice for consumers can vary between scarcity and overwhelming, striking a balance is key to delivering a powerful b....
The coded images that let advertisers target every sense at once
Brands should be doing everything they can to infuse as many sensory triggers as possible into their advertising, acc....
The Wild West of the internet – Reddit may be your brand’s secret weapon
Despite attracting 330 million monthly users and being the third most visited website in the world, brands have yet t....
Why digital marketers should seek a single source of truth
The modern digital landscape – with its endless channels, avenues and possibilities – is a blessing and a curse f....
Loyalty programs beyond breaking point: 10 problems, 10 solutions
Adam Posner outlines the 10 problems that could be harming your loyalty programs, offering solutions for each.
The inevitable takeover of cryptocurrencies – if you can’t beat them…
Will cryptocurrencies be remembered as the novelty plaything of the 2010s? Nathan Sinnot says the technology has more....