Ni hao ma? Teaching your brand to speak Chinese is more vital than you think
Have you taught your brand to speak Chinese? Maybe you should, argues Jack Watts, with the local and tourist Chinese ....
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Is art just for us? Artificial intelligence as the creative’s supporting arm
The creative world is generally thought to be safe from the rise of technology and AI....
Up, up and away – how to take your CX Dream Team from Suicide Squad to Avengers
As customer experience progresses as an increasingly vital priority of the modern-day business, Jason Mallia walks throug....
STOP in the name of love – do you really need to build a campaign around Valentine’s Day?
Has your marketing team been rushing to pump out a loosely relevant piece of Valentine's material? Justin Cannon and ....
Talking ’bout the generations, again – how to really reach Gen Z and those to come soon after
The chatter has been all but deafening on how marketers should be approaching the arriving generations. In fact, Mar....
Google’s only the beginning: data compliance checklist
In response to Google's whopping fine, Sebastian Kummel has some data compliance and consent lessons for Australian m....
Unconventional Wisdom Three: If it ain’t broke, why not?
If you're trying to improve your brands and products, you may be moving in the wrong direction. Dane Smith says it's ....
Stand out but fit in – finding the balance your customers want in products and design
Customers want products that make them feel autonomous yet connected. Dr Janneke Blijlevens explores how brands can f....