The innovation paradox – how much choice is too much?
The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says....
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Eight awesome metrics that every content marketer should be using
Content marketing is subjective and can't be measured by tangible metrics, right? Not true, says Nate Vickery. Conte....
Flip your content on its head – five tips for getting the most out of vertical video
People hold their phones vertically 98% of the time, so why aren't brands making more vertical video content? Claus ....
Confessions of a lazy marketer – the targeting trap
Digital marketing has been too easy for too long and the rubber band is about to snap, says Xavier Cramer. Consumers....
The true value of altruism – arts partnerships are a win-win-win
With 73% of Australians feeling that advertising can't be trusted, building a community presence has never been so im....
Volatility contained – finding the right influencer to create meaningful connections
With influencers now a dime a dozen and brands particularly sensitive to image, how can marketers ensure their influe....
Is your CX easy for those who need to execute it? Ignore convenience at your own peril
If it's not convenient for you, then it’s not convenient for your customer, says Pip Stocks. Bad customer experiences ca....
Why the blockchain revolution will have to wait a little longer
Expect some serious pruning of blockchain projects, says Martha Bennett. Those who will succeed must realise that the....