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Mark Henley discusses the hot topic of transformation, and how to end up like Uber, not Kodak.
Stuart Barker says the key to optimising display ads lies in the integration of ad and marketing technology with data....
Paul Taylor runs through three ways to avoid your customer experience being lost in a sea of sameness.
David Waller talks political campaign slogans past and present.
Craig Hunter asks whether neuromarketing is the tip of a dangerous iceberg or dawn of a new era in communications. ....
Adam Griffith dispels some of the myths about working from home, and runs through outlines of how to implement the sy....
Gary Mortimer writes that 'Kmart versus Target' will become a great case study on the risk of a brand cannibalisati....
Application programming interfaces (APIs) enable marketers to develop apps and programs using existing data. Patrick ....