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By enabling worldwide, instant and free communication, social media has been the launching point from which many soci....
Michael Valos and Alvin Lee discuss whether technical mastery or interpersonal mastery matter more for chief marketer....
Beacons-based sales and marketing is fast becoming an enticing technology for large scale bricks-and-mortar retailers. Na....
Jana Bowden discusses consumer engagement via social media, and how it does not always guarantee positive outcomes.....
Who's going to win the Facebook vs YouTube online video war? Minsun Collier, Zeina Khodr and Tom Robinson, weigh in o....
Every part of an organisation is a source of content and item on the social program, says Meltwater's Ambera Cruz.
Do people with a strong social personality make better marketers? Jac Phillips discusses.