Viral ideas: What happens when Professor Snape and Sarah Koenig have dinner with the devil?
Next time you ask your agency for viral ideas, Rob Morrison warns you may be meddling in the dark arts.
First a con....
Authorization
tag
This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.
opinion
Unlocking the hidden value of your data
These are five areas of data that marketers should watch over the next 12 months, writes Dr Roger Kermode, HP South Pacifi....
Is Alphabet the best bet for Google?
This week the internet has exploded following the news that Google has reorganised itself under a new parent company called A....
Alphabet explained: Why Google Inc. changed its identity
Mark Razzell explains some reasoning behind Google Inc’s change in identity to Alphabet, by looking back into the compan....
Beware the pretty lights of paid media
Glittery TVCs might represent the advertising of yesterday, but times are changing, writes Brian Vella.
There’s b....
Why influencer marketing should be at the core of your marketing strategy
Influencer marketing: do it or die, writes Detch Singh.
It’s well known that word of mouth marketing has become ....
Looking down the barrel to success in video content
Producing great video content is achievable these days, leading many marketers to move away from traditional TV, writes Si....
Marketers must go big on data to compete on customer experience
Australian marketers are failing to make the most of big data opportunities, writes Alec Gardner.