What Microsoft’s LinkedIn acquisition means for both brands
Alan Smith asks whether Microsoft's LinkedIn acquisition will be a case of A New Hope, or The Empire....
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Trends: how to avoid peaks and identify troughs
Tym Yee outlines how to avoid trends which have reached their peak, and instead focus on identifying troughs and usi....
Why the marketing watchdogs won’t touch false or misleading political advertising
In this week's edition of David Waller's Election 2016 coverage, he discusses the issue of truth (or lack thereof) in....
Make love, not war
Steve Sam....
This open-source social ROI framework will prevent you drowning in an ocean of metrics
Tim Hill introduces the open-source SocialROI framework to help marketers simply measure and clearly communicate the ....
Three best-practice tips for using surveys in a market-sizing study
Eli Schwartz explains the importance of differentiating between addressable market and true target market size, and....
Facial recognition technology: the key to consumer emotion detection
Chris Breslin on facial recognition technology, and how market researchers will be able to use it to detect, analyse ....
Will AI transform the digital asset management industry?
Martin Wilson says artificial intelligence will have a huge impact on the future of digital asset management.