Millennial B2B buyers are coming of age – is your brand adapting?
It's becoming more likely that the decision-makers targeted by B2B marketers are Millennials. How are you adjusting y....
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The birth of the data natives: challenges and opportunities for marketers
The data natives are coming, says Mac Bryla, and they're willing to work with marketers who invest in using data in r....
Time to stop focusing on look-alike and start focusing on act-alike
Marketers and agencies need to stop thinking about look-alikes in their audience and focus on act-alike, says Ben Wil....
What role does social media play in B2B lead generation?
A very small amount of B2B SMEs use social media for generating sales. Michael Valos and Alvin Lee disc....
Five ways to create B2B brand advocacy
Peter Zafiris has a few examples of brands and campaigns doing a great job of engaging brand advocates.
How memory structures help build cumulative brand value
Michael Stanford warns brands and marketers constantly changing and refreshing their message might be missing out on ....
Photobucket introduces charging: stroke of genius or total cock-up?
Image and video hosting website Photobucket made an update to its business model last week that enr....
Generating memorable brand experiences: 11 powerful hacks
Industry leaders tell Sérgio Brodsky how to make a mark in a target audience's mind.
This article or....