Social media metrics are useful, immediate and for everyone – even influencers
Recently, social media metrics and influencer marketing have received some heavy blows at the collective water cooler. Wa....
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Unconventional Wisdom Two: struggling with CX? Just add friction
In his second instalment of Unconventional Wisdom, Dane Smith prescribes a little bit of friction. When brands do it rig....
Not such a blank space – how marketers will be using computer vision in 2019
In a technology scene flooded with artificial intelligence, machine learning, voice, blockchain and mixed realities,Â....
Carving or crashing? How to ride the video marketing wave
Will video marketing go the way of corporate blogging and ad banners – abused to the point of spam? At any rate, Pa....
Juggling family in startup land – marketing versus motherhood
Plenty of people like to keep their work and personal lives seperate, and the collision of the two can be an painful ....
Unconventional wisdom: an introduction to counterintuitive marketing
In his 'Unconventional wisdom' series set for the next few weeks, behavioural and brand strategist at Ogilvy Australia, Da....
The lowdown: business leaders discuss marketing plans for 2019
Adform's Sukesh Singh, TVSquared's Praful Desai, FreeWheel's Arjun Arora and Tealium's Adam Corey give their thoughts....
Is better customer support coming at the expense of your customer experience?
Are we finally approaching an era free from call centres? Is that even what we should be aiming for? According to St....