6 tips for marketers to understand the best PR tactic to use for your story idea
Kathryn Van Kuyk shares an easy guide to commonly used PR tactics so that brands and marketers can distinguish which ....
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Identity, a game-changer: Why should marketers care?
We often hear about creating 'seamless' customer experiences but in order to understand, find, accurately target and messa....
Why hiring is the perfect opportunity to showcase brand values
Marta DeBellis writes about why hiring is an (often missed) opportunity to showc....
Shine a light on loyalty in 2021
Customer loyalty specialist Adam Posner provides tips so that brands can improve customer loy....
Adapting to the ever-changing consumer
From creating positive moments to using SEM in a proactive way and developing more personalised experiences – there....
The fallacies of generational labelling: Marketing for temperament, not demographic
Victoria Kent questions whether age is really the most useful way of understanding people, or if marketers should be ....
Why ‘Design Thinking’ is as relevant during COVID-19 as ever
Nathan Baird explores how marketers can use design-led methodologies to refram....
How retailers can de-clutter their marketing strategies to build resilience amid constant change
In order to successfully become agile, innovative and customer-centric, retailers must de-clutter techno....
